Top 5 tips on social media for a motor trade business
Social media tips to help your motor trade businessSocial media has been one of the biggest technological successes in recent years and equally impacts a motor trade business. Around 1.8 billion people worldwide engage on some form of social network. For large corporate brands social media has been a dream come true. They can convey their brand message directly to their target market. They can also interact with their customers. So how can, SME and self-employed motor trade businesses use it to benefit their operations? At Plan we definitely think social media can help you raise your company’s profile. It can be used to promote your brand in the motor trade industry. At Plan Insurance Brokers we have put together some tips to help you start using Facebook, Twitter and Google + to achieve this.
Motor traders should claim a Google + page for their businessAppearing high on Google’s search ranking will get traffic to your business’ website. Relevant traffic will lead to enquiries coming in. To improve your chances of appearing claim your Google + page. Simply sign up then register to your company. You can also network with people in your circles similar to adding friends/followers. Social media can be used by motor trade businesses to compete with bigger brands. Your Google+ page can appear just as professional as the Ford Motor Company’s one. However your content and tone can be far more friendly and engaging. Combining a professional service with a personal approach surely is a winning formula?
Create a Twitter accountTime permitting, Twitter is another social network all companies should be on. Simply sign up. Then create an account that visually stands out. Next you need to gain and hold onto relevant followers. You can do this by:
- Deciding on the purpose of your twitter
- Keep your tweets relevant to it
- Aim for 1 to 2 tweets a days and only retweet relevant topics
- Use Google’s keyword tool to find keywords that relate to your business
- Research and identify #hashtags to start using in your tweets
- Use no more than 2 #hashtags in each tweet
- Learn how to set up twitter lists to see relevant conversations