Plan Insurance Blog

Prime London Rental Market Faces Pressure Despite Some Growth

The rental market in prime London areas is experiencing significant challenges despite some positive trends. Recent data highlights this sector’s pressures as well as some encouraging aspects, offering a comprehensive view of its current state.

Although a niche segment of the overall UK rental sector, demand for prime areas can often serve as an early indication regarding the outlook for the whole market. Trends spotted at the top of the pricing ladder may end up working their way down the steps to less costly rungs.

Mixed Trends in Prime London Rentals

In March 2024, average rents in prime central London (PCL) increased by 5.6%, while prime outer London (POL) saw a 5.1% rise. These figures indicate growth but are substantially lower than the 16.9% and 15.2% increases recorded in March 2023, respectively. This slowdown suggests that the market is facing considerable pressure.

Plan Insurance can accommodate your Property Owners & Landlord Insurance needs. Just fill in our short call back form, and our professional brokers will be in contact to arrange your insurance.

Supply Increases Amidst Regulatory Uncertainty

The rental market’s challenges are compounded by an increase in supply and ongoing regulatory uncertainties due to the Renters Reform Bill. Responding to a slow sales market, many would be sellers have resorted to making property available to rent, creating a more competitive environment. This shift has led to downward pressure on rents, with some landlords unable to secure their desired asking prices.

High-Value Rentals See Sharp Increase in Listings

Although the overall number of new lettings listings in PCL and POL was 13% below the five-year average in the first quarter of 2024, properties renting for more than £1,000 per week saw a significant 40% increase. This surge in high-value listings reflects a growing supply that may not be fully met by demand, potentially leading to further rent reductions.

Decline in Annual Growth Rates

The rental market has also experienced a decline in annual growth rates. For six consecutive months, there has been no double-digit yearly growth in London’s prime postcodes. In some areas, rents have even decreased annually, underscoring the pressures landlords face in high-value markets.

The Evolving Market

The prime London rental market is navigating a complex landscape marked by both growth and significant challenges. While there are positive trends, such as increased rents in some areas, the overall pressure from increased supply and regulatory changes presents a more critical outlook. Landlords must remain flexible and responsive to these evolving market conditions to succeed.

Find out why 96% of our customers have rated us 4 stars or higher, by reading our reviews on Feefo.

To get a quote give our specialist teams a call on 0800 542 2743 or request a Call Back.

Already a client? Why not recommend us to your contacts in exchange for a £50 discount off your renewal with our Refer a Friend scheme.