Plan Insurance Blog

An Innovative and Entrepreneurial Year – The UK Landlord Market in 2024

We don’t want to fixate on rent forecasts and mortgage fluctuations, the UK’s landlord market in 2024 offers many other interesting trends. Yes, rental growth might decelerate (Savills predicts 5% by year-end), but beneath the surface, fascinating developments are reshaping the game.

So, buckle up, landlords, because it’s time to ditch the dusty rule book and embrace the unexpected.

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The Green Revolution

Forget energy-guzzling behemoths, eco-conscious tenants are demanding greener havens. Expect a surge in demand for properties with high EPC ratings, solar panels, and sustainable materials. A recent study by Lloyds Banking Group found that 72% of tenants consider energy efficiency a key factor when choosing a rental property. Embrace the green wave, landlords, or risk lagging behind in the rental race.

Tech Titans Take Over

Proptech is no longer a novelty; it’s storming the landlord castle. From AI-powered rent collection to virtual inspections, technology is changing the game. Expect platforms like Goodlord, Fixflo and Rentprofile to become the industry’s digital sidekicks, streamlining tasks and boosting efficiency. But remember, tech is a double-edged sword. Landlords with a digital aversion might find themselves left behind in the dust.

The Rise of the Robo-Landlord

Ignore faceless corporations, the future landlord might be… a robot. Yes, algorithms are poised to enter the property game, handling everything from tenant screening to maintenance scheduling. While this might raise eyebrows about transparency and human interaction, it also promises streamlined processes and 24/7 availability. Embrace the bots, landlords, or risk becoming obsolete.

Hidden Gems

The UK property market is always shifting, and 2024 is unlikely to be different. With careful planning and smart choices, you can unlock the potential of the UK’s hidden property gems and secure your future as a successful landlord in 2024. While traditional hotspots like London and Manchester remain attractive, several other areas are poised for strong growth.

Below are three potential gems for savvy landlords. These are just a few examples. You’ll always need to conduct thorough research and consider factors like local demographics, infrastructure plans, and job markets before making any investment decisions. Data-driven insights from property platforms can also provide valuable information on tenant preferences, rental trends, and potential risks in specific areas.

Liverpool: This vibrant city boasts a thriving student population, a resurgent economy, and affordable property prices (average £191,335). Rental yields are high at 5.8%, making it a lucrative investment. (Source: The Telegraph)

Nottingham: Home to two universities and a booming tech sector, Nottingham offers steady rental demand and promising capital growth. Average property prices are £262,461, with yields of over 8% in prime locations like Lenton. (Source: Joseph Mews)

Sheffield: This steel city is experiencing a renaissance, with major regeneration projects and a growing creative scene. Property prices are still relatively low at £244,682, while rental yields can reach 7.6% (Joseph Mews), making it a prime 2024 landlord target.

“Micro-Landlords” Take Centre Stage

Forget property magnates; the future landlord might be your neighbor, or your cousin down the street. Peer-to-peer platforms like Airbnb and SpareRoom are democratizing ownership, making investing in a single room or a shared space more accessible than ever. A report by Statista predicts the UK peer-to-peer accommodation market to reach a staggering £12.2 billion by 2025. By honing their hosting skills, micro-landlords are unlocking a world of rental possibilities.

The Tenant as King (or Queen)

Power dynamics are shifting. Tenants are no longer passive receivers; they’re demanding personalized experiences and proactive communication. Platforms are empowering tenants with digital tools to help facilitate subletting, complaint letter writing and leveraging the power of negative online feedback. Landlords, prioritize responsive communication and invest in building good relations as a preventative solution to the distraction of dissatisfied tenants.

Community is Key

The rental market is also keen on community builders. Shared gardens, co-working spaces, and local events are no longer trendy add-ons; they’re increasingly essential ingredients for long-term tenant loyalty. A recent survey by Knight Frank revealed that 83% of tenants crave a sense of community in their rental buildings. Cultivate that sense of belonging, landlords, and watch your vacancy rates plummet.

So, the younger generation of renters are looking at new locations, are tech-savvy and more eco-conscious. Whilst rent numbers might grab headlines, the UK’s landlord market in 2024 will be about continued adaptation, innovation, and embracing changing preferences. Modern landlords might benefit from being multifaceted entrepreneurs, tech gurus and community builders, all rolled into one. That’s a recipe for overseeing a successful rental business in the ever-evolving landscape of the UK’s buy to let market.

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