Follow Plan Insurance on Facebook, Youtube, Twitter, Linkedin…..
Following the success of the Plan Insurance Blog the company have announced that they will be supplementing their Blog by placing content on additional social networking sites. Plan have amended the design of their websites to include a ‘Follow Us’ section with links to the most the popular social networking sites on the internet.
Cynics may say that for a self-proclaimed forward thinking company Plan Insurance has been a bit slow to catch on to the opportunities that Social Media presents. Plan Insurance’s Marketing Director Grant Georgiades argues, ‘I prefer to think that we’ve bided our time slightly in order to evaluate the best way in which social media can be used to serve our client base. Rather than jump in feet first and bombard them with emails and updates that wouldn’t have been relevant or useful.’
Plan Insurance have scheduled video postings on Youtube that will include a, ‘MID Update Submission Form Users Demonstration Film’ to aid their motor trade clients with keeping on top of their MID requirements. There will also be videos from market experts offering Money Saving Tips on various types of insurance policies including motor trade insurance and Commercial Buildings Insurance.
The company’s marketing director can certainly see the benefit to both client and company of social networking, ‘We have a very loyal and satisfied book of clientele as demonstrated by our incredibly high renewal retention rates and the large number of enquiries that we receive from recommendation. So by engaging in these new forms of social media such as Twitter and Facebook we can make it even easier for clients to pass on our details to friends or business contacts and to be in their minds when any insurance policies that they hold fall due for renewal.’
He continues, ‘We also receive some genuinely fantastic testimonials from clients that we’ve arranged motor trader insurance, chauffeur insurance and all types of policies for. These can be read on the testimonial pages of our website. However thanks to some very willing clients we’ve been able to make some of these into video testimonials. This should hopefully bring them to life for the web browser and convince them fully of the sincerity of the contributor.’
Well, the Plan Insurance marketing team certainly sound enthused with their latest initiatives. Let’s hope the results prove useful to their motor trade insurance and chauffeur insurance clients.
Plan Insurance is a trading name of The Plan Group Ltd. The Plan Group Ltd has been in operation since 2001 and offers an extensive range of insurance products via specialist divisions Plan Insurance, Commercial Plan Insurance, Chauffeur Insurance and Trade Plan Insurance.
*NB – since this post date we have undergone a re-brand to update our image. The various sub-brand departments that were within Plan Insurance such as Taxi Plan, Commercial Plan, Trade plan etc. were brought together under the one name of Plan Insurance Brokers in July 2015. Read more about our re-brand here.