The latest Mercedes-Benz urban delivery van has been branded the Citan and it was revealed at the Mercedes-Benz Design Center in Sindelfingen during a conference on brand competence and city logistics.
The name Citan is a fusion of the words “city” and “titan,” therefore making it clear that the vehicle is a specialist for city logistics.
Mercedes-Benz has significantly extended its vans business in recent years. The Citan is adding to the Vario (6.0 to 8.2 tons), Sprinter (3.0 to 5.0 tons), and Vito (2.77 to 3.2 tons) to increase the range of products in the lower weight classes of the van market.
The market launch of the Citan will take place in the autumn of 2012. It will be on show to the general public for the first time in September at the IAA Commercial Vehicles show inHanover.
“We will take advantage of the trend toward city vans, which our brand will be able to exploit thanks to its attractively priced vehicles and the high quality of our products and services. Our typical Mercedes-Benz reliability, 24/7 service, and, last but not least, our great brand image are key selling points as far as our commercial customers are concerned,” said Volker Mornhinweg, Head of Mercedes-Benz Vans.
Mercedes-Benz is the market leader for mid-size and large vans inWestern Europe.
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